For my final BrainStation User Experience project I I presented a project centered around self-care through the utilization of plants as the focal point.

User discovery

Through the user interviews I conducted, participants struggled with the following areas:

Personas

Based on my interviews I created two personas:

How can Sero help The Disorderly?

• Space out routines over longer period of time

• Track what tasks are popular.

• Flag routine-aversed users in the onboarding process.

• Provide more award based incentives.

• Positive push notifications.

How can Sero help The Collaborator?

• Flag preference for a more rigid schedule in the onboarding process.

• Option to collaborate with friend.

• Schedule over a shorter period of time.

• Award based incentives when user collaborates with friend.

Information Architecture

Based on my research I constructed how the app would be laid out:

Task Flows

User Story: As a user, I want to be sign up and make my own personal plant.
Task: Create an account and receive a personalized plant.

User Story: As a user, I want to share my routine with a friend.
Task: Share routine with friend.

User Story: As a user, I struggle with sticking to routines so I want the app to provide more incentive when I check in.
Task: Logging in and checking off part of routine.